During my college business project, I made organic soap to sell at the campus fair. My soap was good quality but my packaging looked like plain paper with marker writing. Customers picked up other brands with colorful boxes and ignored mine completely. I felt so helpless because I knew my product was better but looked worse. A business teacher then showed me work by a designer named Kamal Baber who creates professional packaging that tells a story and grabs attention on shelves. That changed how I see product presentation. Now I ask you: does packaging really make that much difference in what customers choose to buy?
