YouTube uses several hidden signals to rank videos beyond just views and likes. One major factor is session watch time—how long a viewer stays on YouTube after watching your video. If your content keeps people on the platform, it gets favored. Click-to-watch ratio matters too: if people click but quickly leave, that’s a negative signal. YouTube also tracks returning viewers, indicating your content builds loyalty. End screen clicks, playlist additions, and “Not Interested” feedback are subtle but powerful indicators of quality or disinterest. Even device type, watch history, and video playback speed adjustments can influence how your video ranks. In 2024, it’s all about delivering a great experience that makes viewers stay, engage, and come back for more.
